With Adobe’s launch of CS5 and it’s introduction of Business Catalyst to it’s huge database of web developers, people will begin to ask the question: “Is Adobe Business Catalyst good for SEO?” and the answer is “yes and no” – which is basically the way you would answer a question like “do guns kill people?” Business Catalyst is a tool or a platform and it is what you do with it that makes it good or bad for SEO.
Adobe Business Catalyst is a tightly integrated set of web tools, each of which is reasonable on it’s own – you will find a better CMS, or a better CRM on it’s own, but not integrated in the way they are in Business Catalyst. The CMS has all the SEO features we expect these days from a Content Management System, like the auto generated XML Google sitemap, plain English page names and and it does not fill your page with redundant source code.
But whether your site is good or bad for SEO is entirely up to you. It depends on you writing clean CSS, doing your homework, researching keywords and including those keywords in the right places on your website. It’s not really Adobe Business Catalyst that will be good or otherwise for SEO, it is you.
Tags: Adobe Business Catalyst SEO, Business Catalyst SEO
Mike Barker