I was devastated yesterday when I checked the rankings of one of our websites – it had slid down a couple of places  in Google in about 20 keywords.  I rushed to the search engine to find out which one of our low-life competitors had trumped us, but what I found caught me completely by surprise.

It was we who had trumped us in Google.

How? well we had a whole lot of Web 2.0 posts on the internet that had been there a while and done nothing and we commented on them – I just had all the guys and girls put comments on these posts from our account and wham! Straight to number 1. Unbelievable.

Never, never underestimate the power of Web 2.0, but remember – it is a bit like news or current affairs – it needs to stay fresh and be freshened up – or it ends up in the bin with all the other stale leftovers.