Adobe’s recent acquisition of Business Catalyst has put the spotlight on this growing CMS system and excited many Business Catalyst system owners.

So why would I write about this in a blog about Search Engine Optimization?

Simple – I run a company that specializes in designing and developing websites in this system – one of only two companies outside the developed world who do this.

Of course officially, Adobe and Business Catalyst are giving very little detail about any changes, but for what it’s worth, here’s my take on the whole thing:

1. It’s good news for everyone, Adobe has a history of not messing with programs that are working, they just simply improve them. Look at the Macromedia takeover. Many of us thought for instance that Fireworks would be discarded as Photoshop handles so much of that functionality, but Adobe kept the full product range intact.
2. This deal makes sense – Business Catalyst’s target market is Web developers and they all use Adobe products- and Adobe has their contact details. This is the logical next step in Adobe’s expansion into software as a service (SaaS).  It could also make them a major player in web hosting.
3. It is a stamp of approval on the Business Catalyst platform. So Business Catalyst users can be assured of having a system which is about to become the generic CMS. It will have a long shelf life and will be developed into a more feature-rich system, probably more tightly-integrated with other Adobe products.