I’ve told you a lot about what to do in this blog – Here’s what not to do:

1. SEO Mistake number #1 – Make up the keywords you want to get good rankings in without any advice from a good SEO Company or business consultant.  No matter what you do from here on in, it’s going to be all downhill until you go back to the first step and do it properly.
2. SEO Mistake number #2 – Engage in a cloaking technique. Get somebody to make a clever line of code for your graphical header that tries to make search engines think it’s a real <h1>, format your <h1> header to be smaller than your text and stuff it somewhere insignificant, or stuff the bottom of your page with tiny keyword rich text, hidden as much as possible.  If Google is not currently picking up these techniques, it soon will be.
3. SEO Mistake number #3 – Copy pages of content without bothering to rewrite it, either from your website or someone elses.
4. SEO Mistake number #4 – Let your graphic artist replace your ugly old HTML <h1> headers with nice graphic ones or let your new developer replace the <h1> with some css name he likes like <id=header> or <id=page-head>
5. SEO Mistake number #5 – Launch your new site without redirecting the old page names to the new ones.  Even a change in page extension like htm instead of html must be remapped, or they will disappear from Google searches.

These are real mistakes that happen every day with catostrophic results for Google page rank. Don’t let your artists or developers do any of these things to your website. More SEO Tips soon.